Pay for the work done by AI, not people

FAQs

How does pricing work?

You pay for the work Pilla does, not for the people using it. Users are unlimited and free on every plan. Two things are counted: processed workflows, which are the workflows Pilla processes and makes available for Poppi to see, check and act on, and automations, which are the AI executions Poppi runs. Starter is £0 a month and includes 1,000 processed workflows and 5,000 automations, then 10p and 2p each after that. Pro is £249 a month and includes 5,000 and 25,000, then 5p and 1p. Enterprise is for larger operations. Every core feature is on every plan, including all of the AI; detailed account-wide audit logs and priority support start on Pro.

What counts as a processed workflow or an automation?

Both are work Pilla does, not work your team does. A processed workflow is a workflow Pilla processes and makes available for Poppi to see, check and act on, counted once per workflow, per team, per occasion. An automation is one AI execution: a Poppi briefing, decision or action, a Poppi rule on a step, a message Poppi answers in chat, or an AI canvas build or edit. As a rule of thumb, an automated workflow uses about five automations each time it runs.

What doesn't count towards my usage?

Most of what you do in a day. Building a workflow yourself is free, and so is editing one, adding people and creating teams. Previewing a workflow on the canvas costs nothing, and neither does the playground or anything you try before you sign up. Poppi searching your help docs or the template library is not an automation. Failed runs are voided, so only successful executions are ever counted. People are never counted at all, on any plan, so headcount does not enter the sum. The flip side is worth knowing: asking Poppi to build or edit a workflow for you is an automation, and so are live test runs and manual Run Now runs, because Pilla really does the work.

Are there plan tiers?

Three: Starter at £0 a month, Pro at £249 a month, and Enterprise. Every plan gets every core feature, including all of the AI, and users are unlimited and free on all three. Only detailed account-wide audit logs and priority support wait until Pro. What changes is how much Pilla does for you before you pay anything more. Starter includes 1,000 processed workflows and 5,000 automations a month and keeps your records for a year. Pro includes 5,000 and 25,000, halves the rate past that, and keeps your records for as long as you are a customer. Enterprise is set to whatever your operation needs.

Do I need a card to start?

No. Starter is free, so there is no card to add, no checkout to clear and no trial counting down. You get the whole product straight away, for everyone you bring on, within 1,000 processed workflows and 5,000 automations a month. Payment details only come into it when you move to Pro, or when you want to keep running past a Starter allowance and pay for the extra. Without a card on file, Starter warns you as you approach an allowance and then pauses rather than charging you by surprise.

What do I get for each price?

The whole working product, on all three plans: unlimited users, the drag and drop canvas, every step type, the mobile app, Poppi and all of the AI, integrations, analytics, the run-by-run log of every workflow, and group chats and DMs. Two things start on Pro: detailed account-wide audit logs, meaning sign-ins, permission changes and deletions, and priority support. Nothing you need to build and run the work is held back. Starter is free, covers 1,000 processed workflows and 5,000 automations a month, and keeps your records for a year. Pro at £249 a month raises that to 5,000 and 25,000, halves the rate past it, and keeps your records for as long as you are a customer. Enterprise adds the enterprise pieces, like single sign-on, an uptime SLA and invoice billing.

What does the Enterprise plan add?

Everything on Pro, with your allowances, your retention and the paperwork set in a contract rather than fixed by a plan. That includes Pro's detailed audit logs and priority support. On top it adds the pieces a larger estate tends to need: single sign-on, multi-entity management, white-label and custom branding, dedicated compute and an uptime SLA. On the commercial side it adds a custom contract and security review, onboarding and training, and annual billing by invoice or purchase order. None of it changes what the product can do: the canvas, every step type and all of the AI are the same on all three plans. Enterprise is a conversation rather than a checkout, so tell us your volumes and we will price it.

Is there a usage limit on an agent?

Not per person and not per agent. Poppi is included on every plan and anyone on your account can use it. What gets counted is your account's monthly total: automations, meaning each AI execution Poppi runs, and processed workflows. Starter includes 5,000 automations and 1,000 processed workflows a month, Pro includes 25,000 and 5,000, and past that you pay by the unit: 2p and 10p on Starter, 1p and 5p on Pro. Enterprise allowances are set to your volume.

Is there an annual discount?

Not on Pro; self-serve billing is monthly, and Starter is free either way. Annual contracts and invoice or PO billing are available as part of Enterprise pricing for larger operations, alongside things like single sign-on and an uptime SLA. Get in touch if that would suit you better.

What happens if we use Pilla more?

Your allowance covers a lot, and past it you pay by the unit rather than jumping to a different product. On Starter that is 10p per processed workflow beyond 1,000 and 2p per automation beyond 5,000. On Pro it is 5p and 1p, beyond 5,000 and 25,000. Only successful runs count, failed ones are voided, and allowances reset each month rather than rolling over. If your volume is consistently past Starter, Pro usually works out cheaper than the overage.

What will my monthly bill look like?

Your plan price, plus anything you run beyond its allowances. A single site running around 300 processed workflows a month sits well inside Starter and pays nothing. A busier month on Starter, say 1,200 processed workflows and 6,000 automations, is 200 over at 10p and 1,000 over at 2p, so £40. A ten-site operator running 3,500 processed workflows and about 17,500 automations sits inside Pro and pays the flat £249. Headcount never enters the sum, and VAT is added on top.

How do I change or cancel?

Billing is monthly and it flexes with your volume. Move between Starter and Pro whenever you like, and anything you run past your allowance is added to that month's invoice rather than forcing a plan change. Admins open the billing portal from the account menu in the web app to update the card, read invoices or cancel. Cancelling takes effect at the end of the period you have already paid for, and there is no minimum term or lock-in.

Do you offer non-profit or other discounts?

There is no standing discount on the published prices, though checkout does accept a promotion code if you have been given one. Starter is free anyway, so a lot of smaller operations never pay us at all. Non-profits and other special situations are welcome to get in touch and we will look at it. Larger operations and multi-site estates can talk to us about Enterprise pricing, where allowances, rates, annual contracts and invoice billing are all set to what you need.

How is VAT or sales tax handled, and what if I am exempt?

Prices exclude tax. VAT or sales tax is worked out from your billing location at checkout, added on top of your plan and anything you have run past your allowance, and shown as its own line on your invoice. Prices are set in GBP and your invoice is converted to your local currency. If your business is VAT-registered or tax-exempt, get in touch and we will sort it out on your account.