The canvas, the steps you put on it, and how they connect.
Drag and drop canvas
Included in Pay as you go
Included in Enterprise
Mobile app
Included in Pay as you go
Included in Enterprise
Manual triggers
Included in Pay as you go
Included in Enterprise
Scheduled triggers
Included in Pay as you go
Included in Enterprise
Custom tags
Included in Pay as you go
Included in Enterprise
Open
Included in Pay as you go
Included in Enterprise
Gated
Included in Pay as you go
Included in Enterprise
Workflow step types
Every kind of step your team can complete from their phone.
Group
Included in Pay as you go
Included in Enterprise
Text
Included in Pay as you go
Included in Enterprise
Number
Included in Pay as you go
Included in Enterprise
Date/time selector
Included in Pay as you go
Included in Enterprise
Current date/time
Included in Pay as you go
Included in Enterprise
Current location
Included in Pay as you go
Included in Enterprise
Checklist
Included in Pay as you go
Included in Enterprise
Single/multi-choice
Included in Pay as you go
Included in Enterprise
Cascading choice
Included in Pay as you go
Included in Enterprise
Rating scale
Included in Pay as you go
Included in Enterprise
Photo
Included in Pay as you go
Included in Enterprise
Video
Included in Pay as you go
Included in Enterprise
Rich text
Included in Pay as you go
Included in Enterprise
Audio
Included in Pay as you go
Included in Enterprise
File
Included in Pay as you go
Included in Enterprise
Signature
Included in Pay as you go
Included in Enterprise
AI features
What Pilla can build, do while the work is open, and flag afterwards. User permissions still apply.
Builds complete workflows
Included in Pay as you go
Included in Enterprise
Edits workflow steps
Included in Pay as you go
Included in Enterprise
Schedules and assigns work
Included in Pay as you go
Included in Enterprise
Finds templates and guidance
Included in Pay as you go
Included in Enterprise
Sends team-chat messages
Included in Pay as you go
Included in Enterprise
Answers questions about your account
Included in Pay as you go
Included in Enterprise
Analyses workflow performance
Included in Pay as you go
Included in Enterprise
Updates live workflow runs
Included in Pay as you go
Included in Enterprise
Manages people, teams and tags
Included in Pay as you go
Included in Enterprise
Creates AI briefings
Included in Pay as you go
Included in Enterprise
Creates AI decisions and branches
Included in Pay as you go
Included in Enterprise
Checks answers against AI rules
Included in Pay as you go
Included in Enterprise
Creates AI actions
Included in Pay as you go
Included in Enterprise
Checks every workflow
Included in Pay as you go
Included in Enterprise
Checks every step
Included in Pay as you go
Included in Enterprise
Suggests work optimisations
Included in Pay as you go
Included in Enterprise
Runs connected actions from chat
Included in Pay as you go
Included in Enterprise
Team communication
Talking to your team, in the same place the work happens.
DMs
Included in Pay as you go
Included in Enterprise
Group chats
Included in Pay as you go
Included in Enterprise
Attachments
Included in Pay as you go
Included in Enterprise
Reactions
Included in Pay as you go
Included in Enterprise
Mentions
Included in Pay as you go
Included in Enterprise
Read receipts
Included in Pay as you go
Included in Enterprise
Push notifications
Included in Pay as you go
Included in Enterprise
Messages linked to workflows
Included in Pay as you go
Included in Enterprise
Connecting your stack
Connect Pilla to the tools your business already uses.
Third-party integrations
Included in Pay as you go
Included in Enterprise
REST API
Included in Pay as you go
Included in Enterprise
MCP server
Included in Pay as you go
Included in Enterprise
Support
Resources
Included in Pay as you go
Included in Enterprise
Email support
Included in Pay as you go
Included in Enterprise
Dedicated support
Not included in Pay as you go
Included in Enterprise
Embedded Pilla Expert
Not included in Pay as you go
Included in Enterprise
Governance and scale
What a larger estate needs to run Pilla across the business.
Single sign-on
Not included in Pay as you go
Included in Enterprise
Multi-entity management
Not included in Pay as you go
Included in Enterprise
Account-wide audit logs
Not included in Pay as you go
Included in Enterprise
White-label and custom branding
Not included in Pay as you go
Included in Enterprise
Dedicated compute
Not included in Pay as you go
Included in Enterprise
Custom functions
Not included in Pay as you go
Included in Enterprise
Custom skills
Not included in Pay as you go
Included in Enterprise
Custom integrations
Not included in Pay as you go
Included in Enterprise
Uptime SLA
Not included in Pay as you go
Included in Enterprise
Custom contract and security review
Not included in Pay as you go
Included in Enterprise
Onboarding and training
Not included in Pay as you go
Included in Enterprise
Annual contracts and invoice / PO billing
Not included in Pay as you go
Included in Enterprise
Usage calculator
Tell Pilla what you do and it will work out how much of it we would process. Adjust anything it gets wrong. Everything here is indicative, not a quote.
Describe your operation
3,000
Drag it, or tell Pilla about your operation above.
3,000 processed workflows a month. Pay as you go uses the published rate; Enterprise is a contract.
Estimated monthly cost on each plan for 3,000 processed workflows
Charge
Pay as you go
Enterprise
Plan fee
$263
From $33k / year
Processed workflows
$2971,500 over
Talk to us
Estimated monthly total
$561
From $33k / year
How is this calculated?
The meter counts one workflow, for one team, on one occasion. So the figure that drives everything is how many teams you run and how busy each one is. A team is usually 10 to 25 people, and a team running a full daily routine does around 300 processed workflows a month.
Your bill is the plan fee, plus processed workflows past the included allowance:
total = plan fee
+ max(0, processed workflows - included) x workflow rate
These figures are indicative and rounded, whether Pilla worked them out or you dragged the slider. They are scaled against a real multi-site customer we measured, where an active operational team ran between about 115 and 290 processed workflows a month. Treat all of this as a starting point rather than a quote. The full model is at /pricing.md.
FAQs
How does pricing work?
You pay for processed workflows, not users, which are unlimited and included on every plan. Pay as you go is £199 a month with 1,500 included, then 15p each. Enterprise is from £25k a year, and the allowance and any extra workflows are set in the contract. One processed workflow is one workflow Pilla processes for one team on one occasion. Automations have no separate usage charge.
What counts as a processed workflow?
A processed workflow is one workflow Pilla processes for one team on one occasion. If the same scheduled opening routine goes to five teams, that is five processed workflows. If one team runs it every day for 30 days, that is 30. The number of steps, people and AI automations inside it does not create additional billed units.
What doesn't count towards my usage?
Most of what you do in a day. Building or editing workflows, whether you do it yourself or ask Pilla, does not count towards billed usage. Neither does adding people, creating teams, chatting, previewing on the canvas or using AI automations available on your plan. People are never counted, so headcount does not enter the sum. The billed unit is a processed workflow: one workflow Pilla processes for one team on one occasion.
Are there plan tiers?
Two. Pay as you go is £199 a month with 1,500 processed workflows included, then 15p each, on a 1 month commitment. Records are kept for 3 years. New accounts start a 14-day cardless trial of that plan. Enterprise is from £25k a year, and the allowance, extra workflows, data retention and commitment are set in the contract. Users are unlimited on both. Talk to us if you need Enterprise.
Do I need a card to start?
No. New accounts start a 14-day cardless trial of Pay as you go. You can also try the playground without an account. When the trial ends, an Admin adds a card in the web app to continue on Pay as you go at £199 a month. Enterprise is arranged with us and uses contract billing.
What do I get for each price?
You can try the playground without an account. New accounts start a 14-day cardless trial of Pay as you go. Pay as you go is £199 a month with 1,500 processed workflows included, then 15p each. It includes the full product: AI builds and edits workflows, checks and follow-ups while the work is open, and work-optimisation suggestions. Enterprise is from £25k a year. The allowance is set in the contract, and it adds the larger-account terms on this page, including single sign-on, an uptime SLA and invoice billing. Users are unlimited on both plans.
What does Enterprise add?
Enterprise starts from £25k a year. The processed-workflow allowance, any extra workflows, data retention and length of commitment are set in the contract. It includes everything on Pay as you go, and adds single sign-on, multi-entity management, account-wide audit logs, white-label branding, dedicated compute, custom functions, skills and integrations written for your operation, an uptime SLA, a custom contract and security review, onboarding and training, and annual invoice or purchase order billing.
Is there a usage limit on Pilla?
AI automation activity is not a separate billed usage unit or charge. Pay as you go includes AI that builds and edits workflows, checks and follow-ups while the work is open, and work-optimisation suggestions. Enterprise includes the same product, and the contract sets the processed-workflow allowance. Processed workflows are what appear on the bill. Pay as you go includes 1,500 a month, then 15p each.
Is there an annual discount?
There is no published annual discount. Pay as you go is £199 a month, billed monthly, with a 1 month commitment. Enterprise can be arranged on an annual contract with invoice or purchase order billing. Talk to us if that suits you better.
What happens if we use Pilla more?
On Pay as you go, Pilla keeps running and adds extra processed workflows to that month's bill at 15p each, after the 1,500 included. The allowance resets each month rather than rolling over. On Enterprise, extra workflows follow the contract.
What will my monthly bill look like?
Your monthly bill is the plan fee plus processed workflows beyond the included allowance. On Pay as you go, 3,500 processed workflows is £499 and 10,000 is £1,474. Enterprise starts from £25k a year, and the allowance is set in the contract, so the total depends on that agreement. AI automations do not add a second usage charge, users are included, and VAT is added to paid bills.
How do I change or cancel?
Pay as you go is billed monthly by card and flexes with processed-workflow volume. Workflows past the 1,500 included are added to that month's invoice at 15p each. Account Admins can use the billing portal in the web app to update the card, read invoices or cancel. Paid access continues through the period already paid for. If a trial ends or a subscription is cancelled without a new card, the account is locked out of starting and finishing paid work until an Admin adds a card again. Enterprise changes follow the contract.
Do you offer non-profit or other discounts?
There is no published non-profit discount or other ongoing discount, but you can enter a promotion code at checkout if you have one. Enterprise can use annual contracts and invoice or purchase order billing if that suits you better than paying monthly by card.
How is VAT or sales tax handled, and what if I am exempt?
Prices exclude tax. On a paid plan, Stripe calculates VAT or sales tax from your billing location, adds it to the plan fee and any processed-workflow overage, and shows it on the invoice. Prices and invoices are in GBP, so your bank or card provider may convert the payment into your local currency. If your business is tax-exempt, contact Pilla before paying.
Are you an AI agent? Read our pricing as plain data: /pricing.md.
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