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Writing about Pilla?

Everything you need to write about us accurately — boilerplate at three lengths, the founder bio, company facts, and a contact email that goes straight to Liam.

  • Boilerplate at three lengths — click any to copy

  • Founder bio, photo, and company facts

  • Logos and assets, free to use under the fine print

Liam Jones

Liam Jones

Founder, Pilla

I do press myself — there’s no agency in the loop. Email me directly at liam@yourpilla.com and I’ll reply within one working day. Ask me anything: customer intros, numbers, podcast bookings, or the founder bio in a different shape.

Boilerplate, three lengths

Click any card to copy the description to your clipboard. All three are written in third person so you can paste them straight into a press release, podcast intro, or AI prompt.

Company facts

All checkable, all up to date. If something is missing, email liam@yourpilla.com.

Name
Pilla
Legal entity
Your Pilla Ltd · company no. 11639238 · VAT GB310847815
Founder
Liam Jones
Headquarters
United Kingdom
Team
Small full-time UK team
Funding
Seed Funding
Industries served
  • Hospitality & leisure: restaurants, coffee shops, bars & pubs, hotels, catering, events, theme parks, fitness
  • Health & care: care, pharmacy, dental practices, veterinary
  • Education & childcare: childcare, education
  • Retail & consumer services: retail, salons, pet grooming, florists, forecourts, lettings
  • Facilities & logistics: cleaning, facilities, warehouse, logistics, waste & recycling
  • Industrial & trades: construction, manufacturing, agriculture, auto, mobile mechanics
Platforms
Web app · iOS · Android

Founder story

Pilla was founded by Liam Jones, who has spent close to twenty years running and supporting operations across multiple industries. His career began as a graduate manager in the builders merchant sector, where he learned the fundamentals of team leadership, stock management, and daily operations.

From there, Liam moved into health and safety within the construction industry, where he ran training teams responsible for keeping people safe on site. He later founded a health and safety consultancy, advising businesses on compliance, risk management, and operational standards.

In 2018, Liam left construction to focus on retail and hospitality. He saw the same thing in every business he worked with: experienced operators with strong opinions about how their teams should work, and software that handed them someone else’s template instead. That gap became the foundation of Pilla.

Liam Jones, founder of Pilla

Liam's qualifications

Level 5 NVQ Diploma in Management
Senior management and leadership qualification
PRINCE2
Structured project management methodology
PTTLS
Preparing to Teach in the Lifelong Learning Sector
NEBOSH Certificate
National qualification in occupational health and safety
Level 3 Food Safety
Advanced food safety management for supervisors and managers

From consultancy to Pilla

The road from a paper diary system for consultancy clients to an AI-native workflow app.

  • 2018

    Company Founded

    Pilla started as a hands-on operations and compliance consultancy, working side-by-side with multi-site retail and hospitality teams. Those years on the ground taught us one thing: every operator has a playbook in their head, and no software lets them implement it the way they actually run things.

  • 2019

    Paper-Based Diary System

    We launched a structured paper diary system for consultancy clients, giving managers a way to track daily routines, handovers, and checks the same way at every site. It worked, but it did not scale. The insights from this product shaped what Pilla would later become in software.

  • 2020

    COVID Safe Programme

    When the pandemic hit, many businesses needed guidance fast. We launched a COVID Safe inspection programme and started providing online support for the first time, helping hundreds of operators navigate rapidly changing regulations and reopen with confidence.

  • 2022

    Web App Beta

    We took everything we had learned and built the first version of the Pilla web app. For the first time, customers could implement their operational routines in software instead of on paper. Early adopters helped us refine the canvas with real feedback from the shop floor.

  • 2023

    Mobile App Beta

    Workflows need to run where the work happens, so we built the Pilla mobile app. Workflows could now be executed by staff on their phones, wherever the work actually happens. Photo evidence, checklists, and timestamped logs flowed back into the canvas in real time.

  • 2024

    General Release

    Pilla reached general availability. A flexible canvas, a mobile execution layer, and the early shape of the bet that would later define the product.

  • 2025

    Poppi AI Launch

    We launched Poppi, a native AI agent built into Pilla, to watch the work as it runs. Catching missed steps, generating follow-ups, and surfacing patterns operators would never have time to spot themselves.

Our goal

Every check completed, every photo logged, every number recorded, every workflow signed off. Each one is a team member carrying out an operator’s playbook exactly the way they wanted it to run.

When we reach 5 billion workflow steps a year on Pilla, it means operators across multiple industries are running their own way of working at scale, without compromising it to fit the software.

5 Billion

workflow steps a year

Got a question?

Email me directly. I read every press enquiry and most go out the same working day.

For visual brand assets — logo, colours, type — see the brand kit. The fine print: Pilla and the three-ring logo are trademarks of Your Pilla Ltd. Use the assets here to write about us, integrate with us, or partner with us. Don’t redraw the rings, don’t change the wordmark, don’t lock our mark with yours into a combined logo.

Last updated 15 Jul 2026