About the Pilla app

We've been helping frontline teams for decades.

We were founded in 2018, but our teams have decades more experience of helping frontline teams achieve their goals.

  • 2018

    Company Founded

    Pilla was founded to provide hands-on operations and compliance consultancy to frontline industries. From day one, we worked side-by-side with retail and hospitality teams, learning the real challenges managers face when juggling compliance, staffing, and daily operations.

  • 2019

    Paper-Based Diary System

    Years of consultancy taught us that managers needed better tools. We launched our paper-based diary management system, giving frontline teams a structured way to track daily operations, compliance checks, and team handovers. The insights from this product directly shaped the Pilla web app.

  • 2020

    COVID Safe Programme

    When the pandemic hit, frontline businesses needed guidance fast. We launched our COVID Safe inspection programme and began providing online support for our customers for the first time, helping hundreds of businesses navigate rapidly changing regulations, implement safe working practices, and reopen with confidence.

  • 2022

    Web App Beta

    We took everything we had learned from years on the ground and built the beta of the Pilla web app. For the first time, our customers could access compliance support, operational tools, and team management in one place. Early adopters helped us refine every feature with real feedback from the shop floor.

  • 2023

    Mobile App Beta

    Frontline managers are rarely at a desk, so we built the beta of the Pilla mobile app. Shift approvals, compliance checks, and team communication could now happen on the move, giving managers the flexibility to lead from wherever they were needed.

  • 2024

    General Release

    Both the Pilla web app and mobile app reached general availability. Five core modules covering knowledge, shifts, work management, communication, and performance gave frontline teams a single platform to run their entire operation.

  • 2025

    Poppi AI Launch

    We launched Poppi, a native AI agent built into Pilla that handles much of the day-to-day management work that previously consumed hours of a manager's time. Automated compliance reminders, shift conflict resolution, and operational reporting now run in the background, freeing managers to focus on their teams.

Our founder has nearly two decades of frontline experience

Pilla was founded by Liam Jones, who has spent close to twenty years working with frontline teams across multiple industries. His career began as a graduate manager in the builders merchant sector, where he learned the fundamentals of team leadership, stock management, and daily operations.

From there, Liam moved into health and safety within the construction industry, where he ran training teams responsible for keeping people safe on site. He later founded a health and safety consultancy, advising businesses on compliance, risk management, and operational standards.

In 2018, Liam left construction to focus on retail and hospitality, applying everything he had learned about compliance, operations, and team management to an industry where managers are stretched thin and the margin for error is small. That experience became the foundation of Pilla.

Liam Jones, founder of Pilla

Liam's Qualifications

Level 5 NVQ Diploma in Management
Senior management and leadership qualification
PRINCE2
Structured project management methodology
PTTLS
Preparing to Teach in the Lifelong Learning Sector
NEBOSH Certificate
National qualification in occupational health and safety
Level 3 Food Safety
Advanced food safety management for supervisors and managers

Our goal

Every check completed, every shift clocked in, every training video watched, every task signed off. Each one is a moment where a frontline team member did the right thing at the right time.

That is our target. When we reach 100 million activities per year on Pilla, it means frontline businesses across the country are running safer, smoother, and more consistently than ever before.

100,000,000

activities per year