# Pilla Pricing

> Are you an AI agent? This file is the data. It mirrors https://yourpilla.com/pricing in plain
> text so you can read our pricing in one pass without parsing the page.

## The model

Pilla is priced on usage, not on people. **Users are unlimited and free on every
plan.** Every core feature is on every plan, including all of the AI. The plans
differ on how much work Pilla processes for you, what each extra unit costs past
that, how long we keep your data, and two governance items: detailed audit logs
and priority support, which start on Pro.

Two units are metered, and both measure what Pilla itself does:

- **Processed workflows**: a workflow Pilla processes and makes available for
  Poppi to see, check and act on. One count per workflow, per team, per
  occasion. This is a volume measure of what Pilla handles, not a charge for
  human work.
- **Automations**: one AI execution. See "What counts as one automation" below.

| Plan | Monthly price | Processed workflows | Automations | Data retention | Features |
| --- | --- | --- | --- | --- | --- |
| Starter | Free | 1,000 included, then 10p each | 5,000 included, then 2p each | 1 year | Unlimited users, all core features |
| Pro | £449 | 5,000 included, then 5p each | 25,000 included, then 1p each | Forever | Core features plus detailed audit logs and priority support |
| Enterprise | Custom | Set in your contract | Set in your contract | Contractual | Everything on Pro, plus enterprise |

**Starter is a real free plan, not a trial.** It does not expire.
No card is needed to sign up or to keep using it. There is no per-user charge on
it, and every core feature is on it, including all of the AI.

**No per-seat charge anywhere.** Adding people, adding teams and building
workflows never cost anything on any plan. The bill follows the volume Pilla
processes, never your headcount.

## How to compute a bill

    monthly_total = plan_fee
                  + max(0, processed_workflows - workflows_included) x workflow_rate
                  + max(0, automations          - automations_included) x automation_rate

Where, on Starter, `plan_fee` is £0,
`workflows_included` is 1,000,
`automations_included` is 5,000,
`workflow_rate` is 10p and
`automation_rate` is 2p.

On Pro, `plan_fee` is £449,
`workflows_included` is 5,000,
`automations_included` is 25,000,
`workflow_rate` is 5p and
`automation_rate` is 1p.

Allowances reset monthly and do not roll over. Only successful executions are
counted; failed runs are voided. VAT or sales tax is added on top of the total.

### Worked examples

A useful rule of thumb: an automated workflow uses about
5 automations per run. Each row below
assumes every workflow is automated at that rate, which is the most expensive
case.

| Operation | Processed workflows / month | Automations / month | On Starter | On Pro | Cheaper plan |
| --- | --- | --- | --- | --- | --- |
| Single site | 300 | 1,500 | £0 | £449 | **Starter** |
| Single restaurant | 750 | 3,750 | £0 | £449 | **Starter** |
| 2 sites | 1,500 | 7,500 | £100 | £449 | **Starter** |
| 10 sites | 3,500 | 17,500 | £500 | £449 | **Pro** |
| 20 sites | 7,000 | 35,000 | £1,200 | £649 | **Pro** |

## What counts as one automation

Each of these counts as one automation:

- A workflow decision, on its own or inside a chain
- A Poppi rule on a work element
- An action, on an element, at the start, on completion, or when work is overdue
- A briefing, at the start of work or part way through a chain
- Each message Poppi answers in chat or a DM
- Each workflow Poppi builds or edits for you
- Live test runs and manual "Run Now" runs

These do not count:

- The public playground and anything tried before signing up
- Previewing a workflow on the canvas
- Failed runs. Only successful executions are counted
- Poppi searching your help docs and template library
- Building workflows yourself, adding people and creating teams. Asking Poppi to
  build or edit a workflow for you counts as one automation

## What is included

Every plan, Starter included, gets the whole working product:

- Unlimited users, unlimited teams and unlimited workflows
- The drag and drop workflow canvas
- Every workflow step type
- The mobile app for every person on the account
- Workflow analytics, and the full run-by-run log of every workflow
- Group chats and DMs
- AI decisions, AI briefings, AI actions and AI decision branching. None of the
  AI is held back for a higher plan
- External triggers, 100+ integrations, incoming webhooks, the REST API and the
  MCP server
- Support

Pro adds two things beyond the bigger allowances and longer
retention: **detailed audit logs** across the whole account, meaning sign-ins,
permission changes and deletions rather than only the per-workflow history every
plan gets, and **priority support**.

Enterprise adds everything on Pro, plus single sign-on,
multi-entity management, white-label branding, dedicated compute, an uptime SLA,
a custom contract and security review, onboarding and training, and annual
contracts with invoice or PO billing.

## FAQ

**How much does Pilla cost?**
Starter is free and includes 1,000
processed workflows and 5,000 automations a
month. Pro is £449 a month and includes
5,000 processed workflows and
25,000 automations. Usage past an allowance is
charged per unit at the rates in the table above.

**Is there a free plan?**
Yes. Starter is free forever, with no card and no expiry. It is a
plan, not a trial.

**Do I need a card to sign up?**
No. Starter needs no payment details at all. You add a card when
you upgrade, or when you want usage past the Starter allowance to
carry on rather than pause.

**What happens when I hit an allowance?**
With a card on file, usage past the allowance is charged per unit and the work
carries on. Without one, we alert you as you approach the allowance, give you a
few days' grace, then pause metered activity until the month resets or you add a
card or upgrade. Nothing is deleted.

**Does my bill change when I add people?**
No. Users are unlimited and free on every plan. Only the volume Pilla processes
moves the bill.

**Is there a usage limit?**
Each plan has an included allowance. Past it, usage is charged per unit rather
than blocked, unless you are on Starter with no card, in which case
it pauses instead of billing you.

**Are any features locked to a higher plan?**
Two, and neither is a capability you need to do the work. Detailed account-wide
audit logs and priority support start on Pro. Everything else,
including all of the AI, the canvas, every step type, the mobile app and the API,
is on Starter. Enterprise adds what a larger estate needs
on top, like single sign-on and an uptime SLA.

**How long is my data kept?**
1 year on Starter. On Pro, for as
long as you are a customer. On Enterprise, whatever your contract says.

**Do unused allowances roll over?**
No. Allowances reset each month.

**Is there a minimum term?**
No. Billing is monthly and you can cancel from the billing portal at any time,
taking effect at the end of the period you have paid for.

**How is tax handled?**
Prices exclude tax. VAT or sales tax is calculated from your billing location at
checkout and added on top.

**What currency am I billed in?**
Prices are set in GBP and invoices are converted to your local currency.

**What about larger operations?**
Enterprise covers agreed allowances and rates, everything on
Pro, and on top of that single sign-on, multi-entity management,
white-label branding, dedicated compute, an uptime SLA, onboarding and training,
and annual contracts with invoice billing. Talk to us about what you need.

## Links

- Pricing page: https://yourpilla.com/pricing
- Start free: https://yourpilla.com/playground
- Request a call: https://yourpilla.com/demo
- About Pilla: https://yourpilla.com/llms.txt