Pilla vs Repsly (2026): AI that acts inside the work, or retail execution for CPG field teams

I ask the same twelve questions on every comparison. For Pilla I describe what the product does today. For Repsly I went back to their help, product pages, pricing and API docs on 16 September 2026. Where they stay quiet, I stay quiet.

I am Liam Jones. I founded Pilla after more than ten years running hospitality operations, food safety and frontline teams. On 16 September 2026 I sat with Repsly's current help: how to create a form, multi-photo questions, electronic signatures, visit tasks, messenger, GPS on activities and the API. I also read the pricing page, ShelfScan and Territory Advisor. I have not lived in a paid Repsly account for this write-up. I am telling you what their docs say.

I built Pilla for AI work management on the floor. Repsly sells retail execution software for CPG field teams.

You open Pilla on the phone you already carry. You see the next step, read how to do it, take the photo or sign, and move on. The record lands while you work. Pilla checks it against the rules you set and follows up when something needs you.

I hear the same thing from managers: they draw the process once and stop asking all day whether it happened. The team likes it because they can see what good looks like before they start.

Repsly names four plans, Core, Grow, Scale and Flex, with add-ons for SSO, integrations, Territory Advisor and AI Image Recognition. They bill authorized users on the order. Contracts are a 12-month minimum with annual upfront payment, by card, ACH or wire. Unlimited users is not claimed. Their pricing FAQ says there is no free trial. Legal also describes demo accounts. I have left third-party dollar figures off this page.

You can open Pilla the same day. Every new account gets a 14-day trial of Pro, with no card. I usually see a first opening or closing workflow take an afternoon. Repsly starts with a demo and a quote. Their pricing FAQ says there is no free trial. Sales offers a product tour or a proof of concept. Forms can go live quickly. Visit routing, POS feeds and ShelfScan take a real rollout.

If you move, you rebuild the forms on the canvas. Photos and history stay in Repsly unless you export them by hand. Run both for a while. Keep order entry, POS feeds, visit routing, GPS mileage and ShelfScan on Repsly or another vendor. I did not build Pilla to do field sales orders, retailer POS or shift scheduling.

If you only need a process on a canvas and you want to try something today, start with Pilla. If you run CPG field teams and you need store visits, field orders and shelf image recognition from one vendor, stay with Repsly. If money is tight, I publish prices. Repsly quotes you, with a 12-month annual contract. If you want AI in the run and an MCP server, I would pick Pilla even in a small team.

Repsly gets the right rep to the right store on a cadence. You prove planogram, availability and promotion work with photos and forms. You scan a shelf with ShelfScan when the brand buys image recognition. You enter orders and returns from the aisle. You share planograms from the file library. You coach from the live map and messenger. I would stay on Repsly for that retail execution suite, including visit scheduling, GPS time and mileage, the job board and POS feeds.

I built Pilla so you can turn the processes you already know into workflows on a canvas. Your team follows them on a phone, tablet or the web app. Pilla checks completed work and handles the follow-up you configured. You keep judgement, coaching and the awkward calls. I left shift scheduling, payroll and HR out on purpose.

If I ran a CPG brand or retail service agency that needed store visits, shelf photos, field orders, POS and optional image recognition from one vendor, I would keep Repsly. Visit scheduling, GPS time and mileage, the job board and ShelfScan are a fair reason to stay. If I wanted the work drawn on a canvas and AI acting inside the run, with MCP, I would use Pilla, and I would keep orders, POS and routing somewhere else.