Pilla vs Gumloop
Gumloop is an AI agent canvas for knowledge workers in Slack and Salesforce. Pilla is an AI agent canvas for the team that doesn't live in either.
Compared against Gumloop's own documentation on 21st May 2026
The short version
Choose Pilla if
Pilla wins when the people doing the work are deskless: kitchen openers, store managers, field engineers, care staff.
Choose Gumloop if
Gumloop wins when the buyer is a knowledge-worker ops or marketing team automating cross-SaaS work — lead enrichment, social listening, document processing, internal research, ticket triage — and the people doing the work live in Slack, Notion, Salesforce, HubSpot.
Pricing
Pilla
Pilla is sold as one package: our automation expertise plus the software, quoted per operation and starting at £495 a month. We build it with you rather than handing over a login. See full pricing.
Gumloop
Free: 5,000 credits/mo, 1 seat. Pro: $37/mo with 20k+ credits and unlimited seats. Enterprise: custom.
At a glance
| Capability | Pilla | Gumloop |
|---|---|---|
| Drag and drop canvas to build workflows | Yes | Yes |
| 20 different types of input workflow steps | Yes | No |
| Mobile app to carry out workflow inputs | Yes | No |
| AI workflow steps to automate actions | Yes | Yes |
| Unlimited teams and users | Yes | Yes |
| In-app user messaging and chats | Yes | No |
How Gumloop positions itself
Gumloop positions itself as the visual canvas for AI agents and workflows that any team can build, not just engineers. The homepage tagline is "AI agents built for by your team," and the messaging centres on understanding-the-task being the only prerequisite. Customer logos are mid-market and enterprise SaaS — Shopify, Instacart, Webflow, Ramp, Samsara, Gusto — and the platform is sold heavily into GTM, marketing, sales, support and recruiting motions inside knowledge-worker companies. The product surface combines a node-based pipeline builder, an agent layer that runs in Slack/Teams/email, and 100+ fully hosted MCP integrations.
When teams choose Gumloop
Gumloop wins when the buyer is a knowledge-worker ops or marketing team automating cross-SaaS work — lead enrichment, social listening, document processing, internal research, ticket triage — and the people doing the work live in Slack, Notion, Salesforce, HubSpot. The hosted MCP catalogue, the Ask AI / Categorizer / Router nodes and the Gummie meta-agent meaningfully lower the build cost for that motion. The Benchmark-backed funding and the Shopify-class logo wall give procurement comfort. If the job to be done is "let our SaaS-savvy team chain AI calls across Slack and Salesforce," Gumloop is a credible default.
When Pilla wins
Pilla wins when the people doing the work are deskless: kitchen openers, store managers, field engineers, care staff. Gumloop has no native checklist step, no photo or video capture as a workflow step (uploads exist, but no mobile-first capture), no signature, no geolocation or clock-in, and no native in-app messaging — direct messages, group chats, broadcasts, threaded replies, read receipts, push notifications all sit in Slack/Teams. Gumloop's Free tier also caps you at 1 seat and Manager/Admin roles only unlock on paid tiers, which makes rolling out to a 30-person frontline team awkward. Pilla is built for that exact shape.
Full feature comparison
| Pilla | Gumloop | |
|---|---|---|
| Workflows | ||
| Recurring workflow templates | Yes | Yes |
| Ad-hoc workflow creation | Yes | Yes |
| Reusable workflow blueprints | Yes | Yes |
| Reusable element templates | Yes | Yes |
| Custom tags & categories | Yes | Not documented |
| Issue reporting on workflows | Yes | No |
| Activity audit trail | Yes | Yes |
| Public template library | Yes | Yes |
| Public forms (external submissions) | Yes | No |
| CSV data exports | Yes | Yes |
| Bulk operations | Yes | Yes |
| Template impact analysis | Yes | No |
| Template analytics & insights | Yes | Yes |
| Input Steps | ||
| Text input | Yes | Yes |
| Number input | Yes | Yes |
| Date input | Yes | Yes |
| Time input | Yes | Not documented |
| Location / clock-in input | Yes | No |
| Checklist | Yes | No |
| Single-choice input | Yes | Yes |
| Multi-choice input | Yes | Not documented |
| Cascading select | Yes | Not documented |
| Rating scale | Yes | No |
| Photo input | Yes | Yes |
| Video input | Yes | Yes |
| Audio note / input | Yes | Yes |
| File input | Yes | Yes |
| Signature input | Yes | No |
| Guidance Steps | ||
| Rich text guidance | Yes | Yes |
| Video guidance | Yes | Not documented |
| Photo guidance | Yes | Not documented |
| AI Steps | ||
| AI context briefing step | Yes | Yes |
| AI decision gate step | Yes | Yes |
| AI decision tree step | Yes | Yes |
| AI automated action step | Yes | Yes |
| Communication | ||
| In-app 1:1 direct messages | Yes | No |
| Group team chats | Yes | No |
| Team-wide broadcasts | Yes | No |
| Photo, video & file attachments | Yes | No |
| Threaded replies | Yes | No |
| Emoji reactions | Yes | No |
| @mention teammates | Yes | No |
| Read receipts | Yes | No |
| Push notifications on new message | Yes | No |
| Messages linked to workflows | Yes | No |
| In-app agent | ||
| Plain-English Q&A on how it works | Yes | Yes |
| In-product walkthroughs and tutorials | Yes | Yes |
| Saved chat history & resumable sessions | Yes | Yes |
| Cites help docs and source data | Yes | Not documented |
| File feedback, bugs & feature requests from chat | Yes | No |
| Q&A on your workflows | Yes | Yes |
| Q&A on your team's performance | Yes | Yes |
| Q&A across connected integrations | Yes | Yes |
| Integrations & API | ||
| Native integrations | Yes | Yes |
| 100+ MCP integrations | Yes | Yes |
| Public REST API | Yes | Yes |
| Outbound webhooks | Yes | Yes |
| MCP server (connect Claude / Cursor / other) | Yes | Yes |
| IP allowlist on API keys | Yes | No |
| Custom API rate limits | Yes | Yes |
| Administration | ||
| User roles (staff / manager / admin) | Yes | Yes |
| CSV user & team import | Yes | Not documented |
| Tenant-isolated data | Yes | Yes |
| Account-wide audit logs | Yes | Yes |
| SSO & SAML | Yes | Yes |
| SCIM provisioning | Yes | Yes |
| Dedicated success manager | Yes | Yes |
| Custom onboarding | Yes | Yes |
| Service-level agreement (SLA) | Yes | Yes |
Frequently asked questions
- Is Pilla a good Gumloop alternative?
- Pilla wins when the people doing the work are deskless: kitchen openers, store managers, field engineers, care staff.
- What can Pilla do that Gumloop can't?
- Checked against Gumloop's own documentation, Pilla offers issue reporting on workflows, public forms (external submissions), template impact analysis, location / clock-in input, and checklist — none of which Gumloop documents.
- When should I choose Gumloop over Pilla?
- Gumloop wins when the buyer is a knowledge-worker ops or marketing team automating cross-SaaS work — lead enrichment, social listening, document processing, internal research, ticket triage — and the people doing the work live in Slack, Notion, Salesforce, HubSpot.
- How much does Pilla cost compared to Gumloop?
- Pilla is sold as one package: automation expertise plus the workflow automation software, for a single combined monthly fee. Pricing is bespoke to each operation and starts at £495 a month. We map your operation, build your workflows, connect your existing tools, train your people, and configure an AI agent (Poppi), then stay involved as things change. There is no free tier and no self-serve trial. Gumloop offers a free tier and starts at $37 per credit.
Run your workflows where the work happens
Pilla is automation expertise and workflow software in one package. We build it with you, then your team runs it.