Pilla vs Bardeen
Bardeen automates the work GTM operators do in a browser. Pilla automates the work frontline operators do on mobile or tablet.
Compared against Bardeen's own documentation on 21st May 2026
The short version
Choose Pilla if
Pilla wins when the work being done is by frontline workers on mobile or tablet, not GTM operators in Chrome.
Choose Bardeen if
Bardeen wins when the bottleneck is a laptop-bound knowledge worker doing repetitive web research.
Pricing
Pilla
£1.90 a month per person for the whole app, or £19 a month for anyone you give a Poppi AI agent to, which replaces their £1.90 rather than adding to it. Every account starts on a 14-day free trial, no card needed. See full pricing.
Bardeen
Free 100 credits/mo. Pro $10/mo (500 credits). Business $25/user/mo. Enterprise custom. Credits don't roll over.
At a glance
| Capability | Pilla | Bardeen |
|---|---|---|
| Drag and drop canvas to build workflows | Yes | Yes |
| 20 different types of input workflow steps | Yes | No |
| Mobile app to carry out workflow inputs | Yes | No |
| AI workflow steps to automate actions | Yes | Yes |
| Unlimited teams and users | Yes | Yes |
| In-app user messaging and chats | Yes | No |
How Bardeen positions itself
Bardeen positions itself as a browser-native AI agent for GTM teams — sales, recruiters, RevOps, customer success — who spend their day moving data between web apps. The current homepage tagline is "Find and reach leads no one else can," and the company calls itself a "GTM Copilot for workflow automation." Their wedge is autonomous browser research: scrape a website or LinkedIn search, enrich the leads with AI, qualify them against an ICP description, and push the result into HubSpot, Salesforce, or a spreadsheet. Magic Box is the natural-language layer that turns a typed prompt into a playbook.
When teams choose Bardeen
Bardeen wins when the bottleneck is a laptop-bound knowledge worker doing repetitive web research. The agentic web scraper plus AI enrichment is genuinely strong for SDRs and recruiters who live in LinkedIn and need to move enriched contacts into a CRM. The 1,000+ playbook gallery and Magic Box make the time-to-first-automation very short for non-technical operators. The free tier (100 credits, no card) lets a single SDR prove value before any procurement conversation. Enterprise customers also get a real handhold: AIgency builds the automations for them, plus SAML SSO, dedicated support, and an SLA on the top tier. If the user is in front of a browser, Bardeen is fast.
When Pilla wins
Pilla wins when the work being done is by frontline workers on mobile or tablet, not GTM operators in Chrome. Bardeen has no mobile app at all — it's a Chromium browser extension, confirmed on Bardeen's own browser-compatibility page. That removes the entire deskless surface: no photo step, no location capture, no clock-in, no checklist, no signature pad, no rating field. Bardeen also has no in-product messaging — no DMs, no team chat, no broadcasts, no read receipts — so a workflow run can't be discussed where the work happens, only via outbound Slack/SMS sent as an automation step. Add no public API, no SCIM, no account-wide audit log, and Bardeen ends up looking like exactly what it is: an excellent GTM automator for browser workers, not an operating system for a frontline team.
Full feature comparison
| Pilla | Bardeen | |
|---|---|---|
| Workflows | ||
| Recurring workflow templates | Yes | Yes |
| Ad-hoc workflow creation | Yes | Yes |
| Reusable workflow blueprints | Yes | Yes |
| Reusable element templates | Yes | No |
| Custom tags & categories | Yes | No |
| Issue reporting on workflows | Yes | No |
| Activity audit trail | Yes | Yes |
| Public template library | Yes | Yes |
| Public forms (external submissions) | Yes | No |
| CSV data exports | Yes | Yes |
| Bulk operations | Yes | No |
| Template impact analysis | Yes | No |
| Template analytics & insights | Yes | No |
| Input Steps | ||
| Text input | Yes | Yes |
| Number input | Yes | Not documented |
| Date input | Yes | Not documented |
| Time input | Yes | Not documented |
| Location / clock-in input | Yes | No |
| Checklist | Yes | No |
| Single-choice input | Yes | Not documented |
| Multi-choice input | Yes | No |
| Cascading select | Yes | No |
| Rating scale | Yes | No |
| Photo input | Yes | No |
| Video input | Yes | No |
| Audio note / input | Yes | No |
| File input | Yes | No |
| Signature input | Yes | No |
| Guidance Steps | ||
| Rich text guidance | Yes | No |
| Video guidance | Yes | No |
| Photo guidance | Yes | No |
| AI Steps | ||
| AI context briefing step | Yes | Yes |
| AI decision gate step | Yes | Yes |
| AI decision tree step | Yes | Not documented |
| AI automated action step | Yes | Yes |
| Communication | ||
| In-app 1:1 direct messages | Yes | No |
| Group team chats | Yes | No |
| Team-wide broadcasts | Yes | No |
| Photo, video & file attachments | Yes | No |
| Threaded replies | Yes | No |
| Emoji reactions | Yes | No |
| @mention teammates | Yes | No |
| Read receipts | Yes | No |
| Push notifications on new message | Yes | No |
| Messages linked to workflows | Yes | No |
| In-app agent | ||
| Plain-English Q&A on how it works | Yes | Yes |
| In-product walkthroughs and tutorials | Yes | Not documented |
| Saved chat history & resumable sessions | Yes | No |
| Cites help docs and source data | Yes | No |
| File feedback, bugs & feature requests from chat | Yes | No |
| Q&A on your workflows | Yes | No |
| Q&A on your team's performance | Yes | No |
| Q&A across connected integrations | Yes | No |
| Integrations & API | ||
| Native integrations | Yes | Yes |
| 100+ MCP integrations | Yes | No |
| Public REST API | Yes | No |
| Outbound webhooks | Yes | Yes |
| MCP server (connect Claude / Cursor / other) | Yes | Yes |
| IP allowlist on API keys | Yes | No |
| Custom API rate limits | Yes | No |
| Administration | ||
| User roles (staff / manager / admin) | Yes | Not documented |
| CSV user & team import | Yes | No |
| Tenant-isolated data | Yes | Yes |
| Account-wide audit logs | Yes | No |
| SSO & SAML | Yes | Yes |
| SCIM provisioning | Yes | No |
| Dedicated success manager | Yes | Yes |
| Custom onboarding | Yes | Yes |
| Service-level agreement (SLA) | Yes | Yes |
Frequently asked questions
- Is Pilla a good Bardeen alternative?
- Pilla wins when the work being done is by frontline workers on mobile or tablet, not GTM operators in Chrome.
- What can Pilla do that Bardeen can't?
- Checked against Bardeen's own documentation, Pilla offers reusable element templates, custom tags & categories, issue reporting on workflows, public forms (external submissions), and bulk operations — none of which Bardeen documents.
- When should I choose Bardeen over Pilla?
- Bardeen wins when the bottleneck is a laptop-bound knowledge worker doing repetitive web research.
- How much does Pilla cost compared to Bardeen?
- Pilla has two prices, both per person per month: £1.90 for the complete app, or £19 for a person with their own Poppi AI agent, which unlocks AI decisions, briefings, actions and 100+ integrations. The £19 replaces that person's £1.90 rather than stacking on top of it, so a team of 12 with 2 people on agents pays £57 a month. There is no free tier, but every new account gets a 14-day free trial with no card needed. Bardeen offers a free tier and starts at $10 per credit.
Run your workflows where the work happens
Pilla is a workflow automation app. Try it free for 14 days, no card needed.