Assess business planning, operational strategy development, and growth planning through management scenarios whilst focusing on long-term thinking, resource allocation, and systematic planning rather than operational tactics. Evaluate strategic sophistication that predicts business success and operational excellence.
Common misunderstanding: Operational experience equals strategic planning ability
Many hiring managers think that someone who's good at daily operations will automatically be good at strategic planning. But running day-to-day activities is very different from planning for the future. Food & Beverage Managers need to think beyond this week's schedule and plan months or years ahead for business growth and improvement.
Let's say you are interviewing a candidate who has excellent experience managing busy shifts. Ask them how they would plan to increase restaurant profits over the next year, develop new menu offerings, or expand into catering services. This tests real strategic thinking, not just operational skills.
Common misunderstanding: Weekly planning is the same as strategic planning
Some managers think that planning staff rotas or ordering supplies for next week counts as strategic planning. Real strategic planning for Food & Beverage Managers involves setting long-term goals, understanding market trends, and making decisions that will affect the business for months or years to come.
Let's say you are running a restaurant that wants to improve its reputation and increase profits. A strategically-minded candidate will discuss market research, competitor analysis, customer feedback systems, and gradual menu development rather than just focusing on immediate operational improvements.
Essential competencies include business development planning, operational strategy design, resource management, and growth coordination whilst valuing systematic planning and strategic thinking over reactive management approaches. Focus on competencies that predict business success and operational excellence.
Common misunderstanding: Past operational success predicts strategic capability
Just because someone has successfully managed operations doesn't mean they can think strategically about business development. Strategic planning requires different skills like market analysis, financial forecasting, and understanding customer trends. These skills need to be tested separately from operational competence.
Let's say you are assessing a candidate who managed a successful restaurant team for five years. Ask them how they would research and enter a new market segment, develop a seasonal menu strategy, or plan for changing customer preferences over the next three years.
Common misunderstanding: Resource management is just about controlling costs
Some hiring managers think resource management is simply about keeping expenses low and buying supplies cheaply. But strategic resource management for Food & Beverage Managers includes planning for growth, investing in staff development, upgrading equipment, and allocating budgets to support long-term business objectives.
Let's say you are managing a restaurant with a limited budget for improvements. A strategic candidate will explain how they would prioritise investments - perhaps choosing between new kitchen equipment, staff training programmes, or marketing initiatives - based on which will deliver the best long-term returns.
Present strategic challenges requiring long-term planning and resource coordination whilst testing ability to develop comprehensive strategies and balance operational efficiency with business growth objectives. Assess strategic planning depth and business development capability.
Common misunderstanding: Simple planning questions reveal strategic thinking
Asking basic questions like "How do you plan your week?" or "What are your goals?" doesn't test real strategic planning ability. Food & Beverage Managers need to handle complex business challenges that involve multiple variables, competing priorities, and uncertain outcomes over extended timeframes.
Let's say you are testing strategic planning with a comprehensive scenario. Present a situation where local competition is increasing, customer preferences are changing, and costs are rising. Ask the candidate to develop a six-month strategy that addresses all these challenges while maintaining profitability and service standards.
Common misunderstanding: Strategic planning is too advanced for most F&B roles
Some hiring managers think strategic planning is only needed for senior executive positions, not for Food & Beverage Managers. This misses the fact that successful F&B managers need strategic thinking to adapt to market changes, develop their teams, and grow their businesses in competitive hospitality environments.
Let's say you are hiring for a restaurant manager position in a changing neighbourhood. The candidate needs to understand how gentrification might affect their customer base, plan menu changes for different demographics, and develop strategies to maintain profitability as the local market evolves.