General Manager meaning in hospitality

Hospitality glossary term

A General Manager (GM) is the top dog in hospitality, responsible for everything that goes on in a hotel, restaurant or other hospitality business. They manage staff, guest satisfaction, budgets and strategy to drive profitability. The GM is the decision maker and the face of the business, reporting to owners or corporate heads.

The General Manager is the key to any hospitality business. They set the tone for the whole operation, the culture and standards that define the guest experience. GMs juggle staff, guests and stakeholders, making tough decisions that impact the bottom line while maintaining service quality. Their leadership affects staff morale, operational efficiency and overall business performance.

Making sure that a General Manager focusses on the correct tasks and has the correct skills to do that is key to their success. Here's some useful links:

Imagine you’re the General Manager of a city centre hotel. It’s peak season and you’ve just been told a VIP is arriving unexpectedly. You call a team huddle, delegate tasks to get the VIP’s room ready, arrange a welcome package and brief the front desk on the special check-in process. Meanwhile, the lobby is getting busy with a tour group arrival. You jump in at reception to show the team how to handle pressure and still be welcoming. Later you meet with your department heads to review the day’s challenges and successes, always looking for ways to improve service and efficiency.